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Research papers

Digital moms

Online panels provide researchers with a range of tools for obtaining customer feedback in a time-sensitive and economical manner. The success of the panel comes, in large part, from the commitment of the client and supplier team to closely monitor...

Catalogue: Panel Research 2008
Authors: Leslie Rimmer, Cheryl Wilbur
October 24, 2008

Research papers

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008
Author: Reg Baker
Company: Market Strategies International
October 24, 2008

Research papers

Analytic implications of panel data quality

This methodological case study illustrates differences in data quality resulting from different online panel recruitment methods. Survey data from two B2B online panels were compared to each other and to data collected from a phone-to-Web sample. One...

Catalogue: Panel Research 2008
Author: Bob Harlow
Company: RONIN International
October 24, 2008

Research papers

Turning the super tanker

A case study describing the migration of a very large continuous household panel from a postal CATI data collection methodology to an online and CATI data collection system. Topics CoveredWhy did we do it?What barriers did we have to overcome, both...

Catalogue: Panel Research 2008
Authors: Catherine Garland, Mark Van Walwyk
Company: GfK
October 24, 2008

Research papers

Between random samples and online panels

Millions of dollars of advertising revenue are teetering on readership and profile estimates of how many and who reads specific daily newspapers. In this environment, how are print media and advertising mavens going to determine when or if to move to...

Catalogue: Panel Research 2008
Authors: Anne Crassweller, Donald Williams, Judy Rogers
October 24, 2008

Research papers

Using global online panels

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to...

Catalogue: Asia Pacific 2008
Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper
Company: Research Now SSI
April 9, 2008

Research papers

Are panelists employees or respondents?

Online survey panelists are frequently characterized as 'professional respondents' motivated by self-interested, incentive-maximization. Little scientific evidence exists to evaluate such claims.This paper reports on two experiments testing...

Catalogue: Panel Research 2007
Author: Eric Taylor
October 28, 2007

Research papers

Duplication and multisource panel recruitment

This paper sheds a first light on the question whether or not the recruitment type of access panel members as well as duplication (i.e. respondents belonging to multiple panels) really makes a difference in terms of the quality of the research data...

Catalogue: Panel Research 2007
Authors: Sam Berteloot, Kristof De Wulf
October 28, 2007

Research papers

The superiority of panel research

We are operating in a world where the credibility of online research quality is under attack. There is a global ISO initiative on Online Quality Research.We have recognized that a quality sample is only part of providing credible and valid data....

Catalogue: Panel Research 2007
Authors: Brian Fine, Con Menictas, Edward Wei
Company: Colmar Brunton
October 28, 2007